Rate parity clauses are loosening, and the OTAs know it
Three European markets have narrowed parity requirements this year. The effect on direct channel share is measurable but slower than operators hoped.
Rates & Deals
Length of stay is the new rate lever
Discounting the third night costs less than discounting all three, and the data says guests respond to it just as well.
Dynamic pricing reaches the breakfast buffet
Ancillary pricing is spreading from rooms into food and beverage, with mixed results and a few lessons worth borrowing.