What a 400-key opening does to a small market
When a single property adds a third of a market's room stock, the effect on everyone else is rarely what the feasibility study predicted.
Occupancy data from 400 properties shows the gap between branded and independent midweek trade has closed to under two points.
When a single property adds a third of a market's room stock, the effect on everyone else is rarely what the feasibility study predicted.
Three European markets have narrowed parity requirements this year. The effect on direct channel share is measurable but slower than operators hoped.
Properties that cut arrival wait times did it by changing the desk layout and the arrival sequence, not by adding agents.
Rooms divisions are absorbing the shortfall with overtime and contracted agencies, and the cost is landing in the same line every month.
Discounting the third night costs less than discounting all three, and the data says guests respond to it just as well.
A text analysis of 90,000 reviews finds the bathroom driving satisfaction scores harder than sleep quality in the four-star segment.