San Francisco's Planning Commission approved a 211-room hotel at 570 Market Street on 11 September 2025. The vote was unanimous. The tower rises 29 storeys to roughly 300 feet, with 320 feet measured to the top of the rooftop mechanical screen.
No operator, no brand and no construction start attach to the project. A hotel at this stage carries a fixed room count and an open delivery date.
The room count and the site
The planning record carries the project under case number 2019-017622. The site measures 7,045 square feet on the north side of Market Street, inside the triangular block bound by Market Street, Sutter Street and Montgomery Street. Two existing two-storey-over-basement buildings come down.
The approved programme runs to about 156,000 gross square feet. About 123,000 square feet carries hotel use, with about 3,400 square feet of retail at ground and mezzanine level fronting Market Street, and about 4,200 square feet of privately owned public open space. The zoning is C-3-O Downtown Office within a 300-S height and bulk district.
The room count moved inside the planning record. The commission's February 2025 hearing notice carried approximately 210 guest rooms. The April 2025 notice carried 211.
From proposal to entitlement
The first proposal dates to October 2019, when the city's hotel market was trading at its peak. The environmental track took the next six years. The Planning Department issued a preliminary mitigated negative declaration on 30 October 2024. On 20 November 2024, BCal 44 Montgomery Property LLC and Chelsea Pacific Group LLC filed separate appeals. Chelsea Pacific owns the adjacent Chancery Building at 564 Market Street.
On 1 May 2025 the commission denied the mitigation appeal and approved the final mitigated negative declaration. On 11 September 2025 the commission approved the Downtown Large Project Authorization and the Conditional Use Authorization, and adopted the mitigation programme as a condition of approval. On 10 October 2025 both appellants appealed the declaration to the Board of Supervisors. The Board heard the appeals on 18 November 2025, passed the motion affirming the declaration, and tabled the motion to reverse it.
The objection and the sponsor's case
Chelsea Pacific raised privacy, construction noise, dust and blocked light at the hearing. Architect Danny Forster said the design staggers and angles the windows to break direct lines of sight, and that the project meets code requirements.
Frontier Group LLC commissioned analyses from CBRE. Planning staff member Jonathan Vimr told the hearing that the CBRE report and its addendum project a high-end, view-oriented hotel opening into a strong and viable market, and that the project could not realistically be delivered for several years. The CBRE read put San Francisco revenue per available room growth at 8.4 percent for the year against a 1.3 percent national average, the highest in Northern California.
Commissioner Amy Campbell supported the project at the hearing. "This is in the heart of downtown," she said. "This is our primary commercial corridor."
What an existing operator can price
An operator on the same blocks prices a room count that is fixed and a delivery date that is open. The record carries no operator agreement, no brand, no room rate and no construction start.
The 530 Sansome Street approval runs taller in height. A city planner told SFGate that the 570 Market approval is the largest recent approval by room count.
The three documents that settle the question
A building permit converts an entitlement into a delivery date. An operator or brand announcement sets the segment and the rate band. A construction loan sets the project cost that the opening rate has to carry. Until those land, a Financial District property holds a 211-room competitor with no rate attached.