Monday, September 14, 2026 The Daily Checkout Hotels, rates and the guest experience
Hotels

What a 400-key opening does to a small market

When a single property adds a third of a market's room stock, the effect on everyone else is rarely what the feasibility study predicted.

Feasibility models assume the new supply expands the market rather than dividing it. In practice the first eighteen months look more like a redistribution, with the deepest impact on properties within a ten-minute drive.

The operators who hold rate through that period consistently outperform those who chase occupancy.

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