Trends
Market trends, data, and industry analysis
The Symbiosis of Scale: Why Airbnb Needs Ennismore's DNA
Analyzing how a partnership between platform demand and institutional hotel standards could redefine the hybrid hospitality model.
The 'Super-Event' Effect: How K-Pop and Reggaeton Redefined Madrid's ADR
Analyzing the record-breaking June 2026 revenue surge driven by BTS and Bad Bunny's impact on Spanish hospitality.
The 'Premiumization' Trap: What Frontier's Starlink Pivot Means for Budget Hotels
As low-cost carriers embrace high-end tech to drive revenue, budget hospitality brands face a critical crossroads in guest expectations.
The Event Effect: Decoding Sydney's June Occupancy Surge
Analyzing whether Sydney's return to pre-pandemic occupancy levels signals a structural recovery or a temporary event-driven spike.
The Corporate Comeback: Why Hotels Must Pivot as Business Travel Outpaces Leisure
With corporate travel surging 13.5%, hotels relying on the leisure boom face a critical need to recalibrate revenue management strategies.
Beyond the Bed: Choice Hotels' Strategic Pivot Toward 'Detour' Tourism
Analyzing whether curated road trip guides are a genuine guest enhancement or a calculated SEO play for top-of-funnel acquisition.
Checked In: The Boutique Hotel Boom Reshaping Secondary Markets
How a shift toward 'hyper-localism' and strategic soft-branding is driving occupancy surges in America's mid-sized cities.