Technology

Tech stack, AI, distribution, and digital transformation

Jul 14•4 min • Editorial Team

Ending the Guesswork: How APAC Groups are Scaling via Unified Distribution

An analysis of how mid-sized hotel management groups are overcoming 'tech debt' to transition from intuitive pricing to evidence-based revenue management.

Jul 14•4 min • Editorial Team

Beyond the Hype: The Case for 'Human-First' AI in Hotel Tech

Distinguishing between superficial AI-washing and the genuine, iterative integration of intelligence in hospitality systems.

Jul 14•4 min • Editorial Team

Signal or Symbol? Choice Hotels Elevates AI Governance to the Board Level

The appointment of Ali Keshavarz suggests a pivot toward algorithmic operational efficiency, but the real test lies in the ROI for midscale franchisees.